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Head
Client
Design Brief
The homepage needed to be redesigned, transforming the user interface into a minimal but functional design with a wow factor. It was also essential to link the fans to the HEAD brand and add social proof, which helps visitors become customers.
Methodology
I completed a competitive benchmarking document investigating other brands such as Wilson, Babolat, and Head. As a heavily weighted UI project, I started sketching some ideas in Lo-fi and moved up to high fidelity in Figma using components, variables, etc. The homepage was then animated to give it a dynamic look and feel. I used the mobile-first principle to ensure the best experience for the customer demographic.
Constraints
In this project, all the imagery had to stay the same, which was a challenge. So, I worked on adjusting the components, and their hierarchy allowed me to create an entirely different design while conforming to the client's brief.
My Role
- Competitive benchmarking
- Wireframes
- Mobile resolutions
- Illustration
- Information architecture
- Prototyping
- Animation
- Design systems